Introducing TelescopesPlus

Atlas eCommerce Unveils New Brand Identity for Key Websites TelescopesPlus and BinocularsPlus

Omaha, NE (October 7, 2016)—Ahead of the 2016 holiday shopping season, Atlas eCommerce is thrilled to announce an expansion and rebranding of its popular optics websites. Although Atlas previously operated under the websites and from 1997 to 2016, the company has now upgraded its sites and site content.  The newly upgraded websites have moved to TelescopesPlus and BinocularsPlus.

As their names suggest, both sites reflect a significant redesign and upgrade over the previous and websites, and boast updates to improve user experience and help customers find products faster, whether they’re using computers or mobile devices. Both sites will also feature a new Daily Deals section where users can browse all the current promotions from every major optics brand in one place along with exclusive deals just for TelescopesPlus and BinocularsPlus customers.

Best of all, customers can now earn money back on every purchase they make at TelescopesPlus and BinocularsPlus with the new Plus Bucks rewards program. The Plus Bucks program makes it easy for optics enthusiasts to earn money toward the gear they really want. For every $200 the customer spends, they’ll receive $10 in Plus Bucks, which work just like cash and are valid toward any item on the site. Points accumulate automatically, so there’s no membership card and nothing to keep track of. Users even earn $10 in Plus Bucks just for creating an account. Full program details are available on each website.

“TelescopesPlus and BinocularsPlus reflect our expansion as a company and speak to our superior customer experience,” said Dave Anderson, CEO of Atlas eCommerce. “The team behind our sites has been in the business since the earliest days of e-commerce and are industry-leading experts on telescopes and optics. We’ll still provide the same great service you’ve come to expect, but with our recent site enhancements, we’ll be able to do even more.”

Atlas eCommerce retains its private label telescope and sport optics brand, Zhumell. and are the only places to buy Zhumell products online—including the bestselling Zhumell Z Series Dobsonian.



About Atlas eCommerce

Headquartered in Omaha, Nebraska, Atlas eCommerce is a leading optics retailer selling directly to consumers through its two web properties, TelescopesPlus and BinocularsPlus. Among the highest trafficked sites in the optics industry, TelescopesPlus and BinocularsPlus offer a massive selection of thousands of products from all the major brands. The sites also boast thousands of customer reviews, making them an ideal resource for first time buyers. Additionally, Atlas owns Zhumell, a favorite optics brand among serious amateur astronomers for its Dobsonian telescopes and astronomical binoculars. Atlas’ call center in Omaha is staffed with full-time Telescope and Binocular Experts with years of experience, ready to assist customers.